Small Business Saturday Packaging Tips for Small to Mid-Size Businesses
It’s that time of year again: Black Friday commercials are everywhere, Christmas music is making an appearance in shopping malls, and reports of first snowfall are trickling in across the northern parts of the country. To small businesses, this can only mean one thing: Small Business Saturday is coming!
Whether you’re just starting out in the small business world or are growing up to the medium size level, you have to think about packaging. Whether you have a brick and mortar shop, are only online, or a combination of both, packaging is incredibly important. You need to consider:
- The effectiveness of your packaging. Are your goods making it to your customers without a blemish? Are the goods making it home with them in shopping bags without breaking?
- The appearance of your packaging. Especially when Etsy is growing and customers are getting goods wrapped with a handmade touch, how do your goods look when a customer opens the box or bag? Are packaging peanuts littering their floors?
- The sustainability of your packaging. With today’s heightened sense of doing good for the environment, are you overusing non-sustainable plastics?
The good news is, even when you take all of these things into account, your packaging does not have to cost you more than your budget allows. If you haven’t yet seen Geami or have but haven’t considered it, it’s time!
If you choose to use Geami paper packaging to wrap your items for shipping or to be placed in shopping bags and boxes, not only will you have a nice-looking product, but also a superbly protected, sustainably wrapped one as well. In fact, Geami looks so nice, it can even be left on the product and used as wrapping paper if it’s a gift.