Packaging Shaming in Popular Culture
Have you noticed lately that there’s less and less tolerance for excess packaging, and more social media shaming of over-packaged or poorly packaged goods?
With more and more awareness being made around environmental issues, shippers, receivers and consumers everywhere won’t accept you using a whole roll of non-recyclable paper or filling a huge box with foam packing peanuts for all your void-fill applications.
For example, last week on the Colbert Report, Stephen Colbert had a large amount of packaging dropped on his desk from the ceiling. He then says: “By the way, all this came in an Amazon box to protect the watch battery I ordered.”
In fact, Amazon has been the butt of many packaging shaming jokes. It’s not hard to find tweeted and shared pictures like this one:
— Katie (@katie021589) July 19, 2014
And this one:
Oh, and this one:
— Mrs. Awesome (@RubyRatDog) July 23, 2014
How can you, as someone who packages things, avoid these kinds of moments?
- Go green, and make sure to let people know! Include a small note on recycled paper to let people know they can recycle what’s in your box.
- Reduce the amount of packaging you use. Make sure your boxes are the right size and packed in the most eco-friendly yet economical and effective way possible.
- Keep abreast of new packaging trends. Be on the cutting edge of awesome packaging!
Need help? To keep from being packaging shamed, contact Packaging Incorporated. We’re experts in the industry, and we want to help you navigate it! Oh, and we’ll help make sure humans love your packaging as much as their cats do.