Throw away your paper cup and plant a tree!
We found a really interesting start-up recently called Reduce. Reuse. Grow. that’s definitely influencing the future of sustainability in paper products. Their new technology, dubbed “seed embedded technology,” is a paper cup that, when planted, will grow a tree or plant. Any time there’s an invention like this, it makes us wonder: Is this what the future of packaging looks like? Will we be able to plant our paper packaging in the future and watch flowers grow in that spot?
Check out their video: